Overview
When we run Reddit marketing campaigns or measure campaign performance, we may use cookies and tracking tools to understand reach, engagement and conversions. In the EU, these activities are subject to data protection and ePrivacy law — principally the GDPR and the ePrivacy Directive. In practice this means we rely on legitimate legal bases (often consent for marketing cookies) and implement strong safeguards.
Categories of Cookies We Use
Essential / Functional
These are required for the website to function (session cookies, security-related tokens). They do not require consent and are limited to site operation.
Analytics & Performance
Used to measure how visitors use our site and the performance of Reddit referral traffic (e.g., visits from subreddit posts, landing page behaviour). Analytics help optimise campaigns and UX. In the EU these typically require consent unless strictly anonymised and aggregated.
Marketing & Advertising
Cookies that support Reddit campaign tracking (e.g., UTM-based campaign parameters, conversion pixels, attribution cookies). These cookies help attribute traffic and conversions to Reddit placements or promoted posts. Under EU rules these cookies require informed consent.
Third-party / Social
Third-party tags (analytics providers, pixels, or Reddit-linked services). Third parties may set their own cookies; we document known vendors and links to their policies where applicable.
How We Comply With EU Rules
- Consent: For marketing and non-essential cookies we obtain explicit consent before setting cookies on EU visitors' devices. We provide a clear consent banner with options to accept or manage preferences.
- Transparency: We list categories, purposes, and vendors, and link to vendor policies.
- Data Minimisation: We limit data collection to what's necessary for campaign measurement and retain only what is needed.
- Contractual Safeguards: When using processors (e.g., analytics vendors), we have data processing agreements in place and review vendor compliance with GDPR.
- Honouring Rights: We respect access, rectification, erasure and objection rights; instructions for exercising them are below.
Reddit-Specific Notes
Reddit as a platform may provide campaign analytics or conversion tracking tools. When we integrate Reddit-provided tracking or use cross-site pixels to measure ad performance, those third parties may set cookies. Where those cookies are not strictly necessary, we ensure consent is obtained prior to their activation for EU users and provide details for opting out where supported.
Retention & Data Transfers
We retain cookie-related metrics only for as long as is necessary for campaign analysis and legal obligations. Some analytics providers may transfer aggregated data outside the EU; we ensure appropriate safeguards (e.g., SCCs) are in place when transfers occur.
Your Rights & Choices
- You can withdraw consent at any time via our cookie preferences or by disabling cookies in your browser.
- You may request access to any personal data we hold about you, request correction, deletion, or portability as applicable under the GDPR.
- To object to processing for direct marketing or profiling, contact us using the details below.
Contact & Complaints
If you have questions, wish to exercise your rights, or lodge a complaint, email hello@redforge.agency. You also have the right to lodge a complaint with a European data protection authority.